December 9, 2009

WALLET POP

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This holiday season, it's very easy being green with Citiblocs

Eco Toys: This holiday season, it's very easy being green

According to Kermit, It's not easy being green, but the frog is going to have to change his tune.

Being green is getting easier every day. What was once labeled 'hippie' has become hip and

whether we've embraced the eco-centric lifestyle or are taking baby steps, most of us have

realized it's not just cool, but important to care about our environment. As the demand for earthfriendly hoices trickles into every aspect of the marketplace, "green" toys are getting increasingly easier to find and cheaper to buy -- just in time for the holidays.

The power of the purse has always been an effective way for consumers to communicate which business practices they support and which they do not. Money talks. The 2009 Cone Consumer Environmental Survey found that in spite of the economy, 34% of American consumers said they are more likely to buy environmentally responsible products than they did one year ago. Some 70% of Americans indicated that they are paying attention to what companies are doing with regard to the environment today, even if they aren't buying right now.

"The fact that consumers continue to be interested in the environment and mindful of corporate efforts, even in the midst of a grueling recession, is evidence that this is more than just a passing trend," said Jonathan Yohannan, senior vice president of corporate responsibility for Bostonbased Cone. "Environmental responsibility is not just an expectation in times of prosperity."

Many companies would love to wave the green banner of eco-business, but the most successful are those who are sincere. Authenticity counts. Citiblocs and Uberstix are beneficial for both play and the planet.

 

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